UNDER ARMOUR | THROUGH THE FOG

ABOUT

Visualized through the metaphor of a prevailing fog obscuring the land, this spot explores the young athlete’s experience of uncertainty during the unfolding pandemic. With each athlete training alone with no set return date for high school sports, the film champions the spirit to do the work in the face of an unknown future.

Working from a creative concept written by our friends at @180la, this one was a directorial collaboration with Andre Stringer (@andre_stringer) where we both wore a lot of hats throughout the process.  co-shooting and directing, then, in post, Andre composed the music while I took on editorial. The film is voiced by the great Ray Lewis.

CREDITS

Agency: 180LA
EP: Rani Melendez
Directors: Julian King/Andre Stringer